The ImagineerShip Dictionary and Jargon for Imagineers of the Future 💗

Understand the Specific and Proprietary ImagineerShip to Effectively Adopt it in Your Language as an Imagineer

In a ShopperVerse where bonding is the new branding, it is essential for companies to orchestrate intel, strategy, and leadership in creating a connected 360 experience story, which drives bondability between their teams and consumers. ImagineerShip Consumer-Sensing Game Mastery brings you ahead in the infinite game as it unifies how to sense, think, and feel good ViiBE bonds throughout the ViiBEpoint shopping journeys of consumers. When companies grow Imagineers who grow good ViiBE, they cultivate consumer bonds that naturally grow the business. ImagineerShip is a unified framework that empowers you to “Sense their journey. Master their ViiBE” (both consumers and team). By synchronizing minds, you furthermore unleash the collective subconscious genius of your organization, accelerating future growth. The vision of ImagineerShip is to create a good ViiBE world and the mission is to co-create good ViiBE.

ImagineerShip sports a lot of new terms and acronyms for a reason. It’s based in the belief that to succeed in the future, business must undergo a complete and rapid transformation. The terms and acronyms signify it’s not only about change but about replacing old with new.  In the ImagineerShip dictionary, you’ll find the key concepts that empower Imagineers to sense, think, and feel their way to creating lasting bonds and innovative solutions. By mastering this vocabulary, you’ll become part of a community that shares a powerful vision for transforming businesses and building meaningful consumer connections.

Imagineer

(pronounced [i-ma-jin-eer])
An Imagineer is someone who imagines the future and engineers toward it—a visionary who combines imagination and engineering to innovate solutions. Enabled by ImagineerShip, everyone can be an Imagineer, contributing to the collective effort of growing bonds and cultivating consumer experiences. 

ImagineerShip Consumer-Sensing Game Mastery

(pronounced [i-ma-jin-eer-ship])
ImagineerShip Consumer-Sensing Game Mastery unifies how to sense, think, and feel good ViiBE consumer bonds. It orchestrates intel, strategy, and leadership, enabling organizations to grow naturally by mastering the art of consumer bonding.

Consumer-Sensing Game Mastery

(pronounced [kuhn-soo-mer sen-sing geym mas-ter-ee])
This term captures the unified power of sensing, thinking, and feeling good ViiBE consumer bonds. While the official business lexicon has words for intel, strategy, and leadership, it lacks a term for their unified synergy. Consumer-Sensing Game Mastery bridges this gap, describing how organizations cultivate deep consumer bonds through a combined sense of strategy, intelligence, and leadership.

ShopperVerse

(pronounced [shop-er-verse])
The ShopperVerse represents the connected universe of retail where consumers, with their short attention spans, seek seamlessly integrated, personal 360-degree good ViiBE experiences. The ShopperVerse is where everything blends into a cohesive story, capturing the consumer’s attention at every step of their journey.

Bondability

(pronounced [bond-a-bil-i-tee])
Bondability is the capacity of an organization to form deep, authentic connections with consumers and teams. It represents the 'feel' component of ImagineerShip, driven by leadership that nurtures the emotional bonds between people.

Sense ii Connectivity

(pronounced [sens eye-eye connectivity])
The Sense aspect of ImagineerShip, powered by ii (intelligent intuition), ensures that companies stay connected to consumers and move in an agile manner. Sense ii Connectivity powers ViiBE and RiiSE, helping organizations intuitively understand consumer needs and desires.

Think ViiBE 360 Experience

(pronounced [think vibe 360 experience])
ViiBE stands for Virtuous intelligent intuition Bonding Experience. It is the strategic core of ImagineerShip, driving a 360-degree storied experience where everything comes together in cultivating good ViiBE. The focus is on engaging consumers in a bonding narrative that creates lasting emotional connections.

Feel RiiSE Bondability

(pronounced [feel reez bond-a-bil-i-tee])
RiiSE stands for Relational intelligent intuition Serving Excellence. It represents the emotional leadership component of ImagineerShip, fostering environments that enhance bondability by building deep, resonant connections between teams and consumers.

Good ViiBE Bonds

(pronounced [good vibe bonds])
Good ViiBE Bonds are the lasting, emotionally resonant connections between brands and consumers. These bonds are cultivated through the synergy of sensing, thinking, and feeling, resulting in engagement and organic business growth.

Infinite Game

(pronounced [in-fi-nit game])
In the Infinite Game, there is no ultimate victory or sense of completion. Companies must embrace the idea that the game never ends and focus on the long-term cultivation of bonds. Winning here is not about championships; it’s about continuous innovation, adaptation, and the pursuit of deeper consumer relationships.

Sense Their Journey. Master Their ViiBE

(pronounced [sens ther jour-nee, mas-ter ther vibe])
This core principle of ImagineerShip emphasizes the importance of sensing and understanding the consumer journey while mastering the art of creating good ViiBE bonds throughout the experience – bonds that cascade from teams to consumers and grow virtuously.

Collective Subconscious Genius

(pronounced [kol-lek-tiv sub-kon-shus jeen-yus])
This concept refers to the 90% of the subconscious power that ImagineerShip unlocks within teams. By aligning everyone in the same direction, the framework unleashes hidden creativity and focus, allowing teams to concentrate on why and how, rather than the what.

Growth Cultiivator

(pronounced [grohth cul-tee-vay-tor])
The Growth Cultiivator translates the ImagineerShip framework into a practical, hands-on approach that make it easy for organizations to adapt. By nurturing Imagineers and helping them grow good ViiBE, the Growth Cultiivator ensures that the organization grows naturally and sustainably.

Bonding is the New Branding

(pronounced [bond-ing is the new brand-ing])
This phrase represents the shift from traditional branding to a new approach focused on forming deep emotional bonds with consumers. Bonding is about building trust, loyalty, and connection, which transcend superficial brand messaging.

Grow Imagineers Who Grow a Good ViiBE to Grow Bonds that Grow Business as a Byproduct

(pronounced [grow im-a-jin-eers who grow a good vibe to grow bonds that grow business as a natural by-prod-uct])
This mantra encapsulates the ImagineerShip philosophy that businesses grow naturally when they focus on cultivating Imagineers who, in turn, create good ViiBE and form strong bonds with consumers.

The Intel, Strategy & Leadership Trinity of 3 Business Cornerstones

(pronounced [the in-tel, strat-e-jee and lee-der-ship trin-i-tee])
This refers to the ImagineerShip framework that unifies Intel (Sense ii Connectivity), Strategy (Think ViiBE 360 Experience), and Leadership (Feel RiiSE Bondability). These three business cornerstones orchestrate consumer-sensing game mastery, empowering organizations to grow through bond cultivation. 

ViiBEpoint

(pronounced [vibe-point])
A ViiBEpoint is a crucial touchpoint in the consumer journey where bonds are created or strengthened. The ViiBEpoint ShopperVerse is the lens through which companies engage consumers, ensuring a 360-degree experience where every interaction feels connected and meaningful.

RiiSE Pathway

(pronounced [reez path-way])
A leadership pathway within ImagineerShip that encourages personal growth, emotional resonance, and connection within teams. The RiiSE Pathway fosters a culture that naturally drives bondability, enhancing both team and consumer relationships.

ENGAGEpoints

(pronounced [en-gayj points])
The points within the ShopperVerse where consumers interact with the brand. ENGAGEpoints can include physical stores, digital platforms, pop-up shops, and more. In ImagineerShip, these points must be seamlessly connected to provide a unified, immersive experience for consumers.