Grow Imagineers Who Grow Good ViiBE Consumer Bonds 💗

Grow Bonds and the Business will Grow Itself.

The core belief of ImagineerShip is that growing a business starts with growing imagineers who cultivate strong ViiBE consumer bonds, leading to natural business growth. This approach emphasizes that authentic connections with consumers and within teams are key to long-term success. Inspired by the natural teamwork of geese, ImagineerShip unites leadership, strategy, and consumer intelligence in a holistic framework. This creates an environment where everyone can lead, contribute, and grow, aligning the entire organization around a shared purpose. The framework’s integration of the 6Es of RiiSE, 3Es of ViiBE, and 4Ds of ii ensures that every part of the organization works in harmony to cultivate lasting consumer bonds and drive sustainable growth.

Grow Imagineers to grow bonds

“You don’t grow the business…you grow imagineers who grow good ViiBE bonds…and the business will grow itself”. The ImagineerShip mantra goes far beyond being just another combination of nice words. It must be a belief deeply anchored in companies which realize that good ViiBE must be authentic and cannot be faked. Companies which understand that good ViiBE across teams and in the relation with consumers, is the catalyst which powers the cultivation of long-lasting bonds.  

When we go out to enjoy nature and feel one with our surroundings, we feel a natural bond stronger than most. It’s an instinctive feeling which we don’t even have to think about. When things come naturally to us, they become “2^nd nature” …a part of ourselves. The fundamental thinking behind ImagineerShip is inspired by the strong forces of nature and particularly the fascinating teamwork of geese. These incredible birds can reach speeds of more than 100 km/h and when they move in a flock, they can travel more than 2.000 km in day! The team dynamics which enable the excellence of geese were translated into the 7 core ImagineerShip team-principles:

1.     Imagineers share a common bond cultivation goal

2.     Imagineers increase the consumer-sensing of every Imagineer

3.     Imagineers always help fellow Imagineers

4.     Imagineers empower others to take Imagineering charge

5.     Imagineers always energize great Imagineering work

6.     Imagineers offer support in challenging times

7.     Imagineers stay committed to core bondability values and principles

The underlying principle of human evolution

The underlying principle of all human evolution whether in personal development or team development, follows four key steps which draw some similarities to conditioned response as described by Pavlov. The ImagineerShip framework takes it one step further as ii 4D, ViiBE 3E and RiiSE 6E, all extrapolates the 2^nd nature connection into a human business context.

Stimuli intuitively focuses all minds on the rewards of success and the penalties of failure in cultivating bonds. It releases the motivation that creates a strong drive as everyone travel the same path feeling fully empowered and energized in the pursuit of a shared purpose. Consumer and business performance response goes from diffuse to a concrete platform for learning and evolving the cultivation of bonds. Reinforcing more of what works and what was learned, becomes an intuitive approach to accelerating growth in what is a virtuous circle of bond cultivation success.

When staying true to these principles, the traditional hierarchies are losing significance and the strict traditional lines between “leader” and “team” are blurred. It doesn’t mean that they don’t exist, or there is no clear line of accountability, but it means that everyone is responsible and can assume leadership for specific tasks or projects within the team. It’s a fundamental “leaders don’t need followers but create new leaders” principle like that of geese frequently changing the front-bird of the V-formation.

When everyone can assume responsibility for leading the company into the future within a designated area, everyone becomes an imagineer. ImagineerShip is aligning the company to one purpose, one vision, which is not the responsibility of one but of everyone.

Bonding is not the task of one, it's the responsibility of everyone

The synchronization of all “minds” enabled by the holistic framework, facilitates the concept of everyone being an imagineer with the possibility of being a “chief imagineer” for particular assignments.

People are not born alike and there will be dreamers, critics and realists in any organization. In a traditional organization this can spark confusion, friction and conflicts. In an ImagineerShip wired organization, companies can harness the benefits of these different “worldviews” to get the best out in every imagineer. When the general direction and path is clear, dreamers can be allowed to dream, realists to put it in on rails and critics to validate that every step is properly tested before scaled. 

The more flexible career path and accelerated personal development, furthermore, increases motivation and team spirit significantly. This “imagineering movement” focused on cultivating consumer bonds, must be driven from the most senior imagineers of a company. ImagineerShip playfully suggests that the CEO acronym is redefined to signify the sincere intentionsto create good ViiBE from teams to consumers. Chief Executive Officer in an ImagineerShip context is like reiterating 3 times that “I’m the boss”, which symbolizes a rather inner-directed archaic thinking. It’s a stereotype indicating an organization with a strict hierarchical structure.

The CEO as the Consumer Experience Officer

ImagineerShip sees the CEO as the Consumer Experience Officer, symbolizing that consumers are at the center of everything, and that the CEO is ultimately accountable for everyone doing their utmost to cultivate consumer bonds.

With the CEO at the forefront, the company must fast-track how to grow imagineers who grow good ViiBE consumer bonds. The ImagineerShip CEO understands this is pivotal for how the company can grow business performance into the future. (S)he realizes that the growth of imagineers who grow good ViiBE consumer bonds is the cause and that business performance is the effect…the byproduct of taking good care of the team as well as of consumers.      

To grow imagineers who grow good ViiBE consumer bonds, companies must “fire on all cylinders” of the ImagineerShip framework. Only if the 6Es of RiiSE, the 3Es of ViiBE and the 4Ds of ii are fully orchestrated and synchronized across an organization, does a company stand a chance of succeeding in cultivating long-term consumer bonds. If only one dimension, or part of it, is missing, the chances of success are rapidly diminishing or totally vanishing. In traditional companies this is diffuse as the dimensions are blurred or non-transparent but in an ImagineerShip company, it becomes very evident. It opens for a completely new level of opportunity to unleash the full capacity of the organizational mind-power. 💗