Torben Valsted

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Imagineering ImagineerShip 💗♾️

Good ViiBE video-visualization of how the 3 cornerstones (intel, strategy & leadership) are unified into the Sense, Think & Feel of ImagineerShip. 0:00 /0:20 1×

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What It Means to Be an Imagineer 💗♾️

Imagineers are visionary leaders who dare to reimagine the world and engineer a better future. Through their unique approach of sensing, thinking, and feeling deeply, they inspire others to join them in creating a more connected and meaningful world.

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The Legacy of Learning 💗♾️

ImagineerShip is a business framework born from over three decades of experience, offering a head start in the “infinite bonding game” of business. It represents a movement, philosophy, and call to action for those who believe in the power of connection and shared wisdom.

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The Aggregated Legacy of Transformational ImagineerShip 💗♾️

ImagineerShip synthesizes consumer voice, 360° consumer experience, and organizational bondability. The framework demonstrates that aligning intelligent intuition, virtuous bonding experiences, and relational sensing excellence creates a self-reinforcing cycle of insight, strategy, and leadership.

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11: The ii Assortment MindSight Case 💗♾️

A leading department store brand used ImagineerShip principles to transform assortment planning, leveraging tools like 9boX and winners/losers analysis to identify high-value products and align with consumer demand.

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10: The Fast-Fashion Store Concept Case 💗♾️

A fast-fashion brand collaborated to revolutionize their store concept design, focusing on a consumer-driven shopping experience. The new concept, informed by shopper insights and designed to create emotional connections, resulted in a 26% revenue uplift in test stores.

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9: The Fast-Fashion Assortment Acceleration Case 💗♾️

A leading fast-fashion brand achieved €220 million in markdown savings within three months using ImagineerShip principles. The transformation involved aligning assortments with consumer preferences, optimizing product selection, and enhancing the shopping experience.

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8: The Nike Actionable MindSights ANSWERS Case 💗♾️

Nike Direct EMEA faced a challenge of data overload and lack of insights, leading to the Breaking20 initiative. This initiative transformed data management with the Answers platform, saving 70,000 hours annually and fostering a culture of consumer-centric decision-making.

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7: The Nike Direct-to-Consumer BreakOut Case 💗♾️

Nike Direct in Europe implemented the BreakOut initiative to improve store performance across its fleet of 750+ stores. BreakOut identified opportunities for revenue growth and enhanced shopper experiences, leading to an annual revenue uplift of €150-200 million.

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6: The Nike Direct-to-Consumer Partner Store Case 💗♾️

Nike initiative that drove consumer-centric strategies across 7,500 stores, resulting in an 18% revenue growth and 4ppt margin increase. The initiative, based on consumer insights and a unified brand experience, fostered global connections and collaboration among teams.

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5: The Nike Assortment Connect Case 💗♾️

Nike’s introduction of the 9boX methodology, which categorized products based on performance and strategic roles, revolutionized the approach to assortments. This consumer-centric strategy led to a 15% revenue uplift, a 36% reduction in inventory, and a more streamlined shopping experience.

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4: The Rise of the SneakerMeister Case 💗♾️

In 2010, Nike and Office Shoes collaborated to create Shooster, a sneaker specialty concept in Croatia and Slovenia. By understanding consumer aspirations for premium sneakers and designing a memorable shopping experience, Shooster quickly became a market leader, quadrupling sales within a year.

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3: The Nestlé Adriatics Transformation Case 💗♾️

Nestlé Adriatics transformed its distribution strategy by establishing a direct route-to-market, tripling revenue in three years. This shift, driven by consumer research and market mapping, allowed for tailored marketing, improved product availability, and stronger consumer connections.

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2: The Pan Beer Brand Building Case 💗♾️

Pan Pivo, a Croatian beer brand, successfully captured 20% market share by creating a new category of high-drinkability beer. Through consumer research, market mapping, and a 360° shopper journey, Pan Pivo differentiated itself from competitors and became a lifestyle brand.

ImagineerShip

Why Bonding is the New Branding...Simple Step by Step ImagineerShip 💗

ImagineerShip helps businesses thrive in the ShopperVerse by unifying intel, strategy, and leadership to cultivate Good ViiBE bonds with consumers. This approach, based on the Sense-Think-Feel trinity, is here simplified and summarized for a quick-read.

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A Good ViiBE Holiday Greeting 🎄💗♾️

ImagineerShip invites you to embrace the magic of Christmas by sensing the holiday spirit, thinking about creating joyful moments, and feeling the bonds of love and gratitude. Wishing you a season filled with love, light, and lasting bonds.

The ImagineerShip Manifesto 💗♾️

ImagineerShip is a revolutionary framework that shifts branding focus to cultivating authentic consumer bonds through co-creation. It provides tools and frameworks to operationalize this vision, breaking down silos and fostering a culture of consumer-centricity.

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ImagineerShip

The ImagineerShip Unified Ecosystem 💗♾️

ImagineerShip Consumer-Sensing Game Mastery is an ecosystem that integrates sensing, thinking, and feeling to create strong consumer bonds. It uses the ShopperVerse paradigm and the ImagineerShip Growth Cultiivator to drive holistic success in the modern retail landscape.

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1: The Carlsberg Trade Marketing Case 💗♾️

Tuborg, facing declining consumer loyalty, pioneered Trade Marketing in Denmark. This transformation, exemplifying ImagineerShip philosophy, increased profitability by 10ppt.

Real-life ImagineerShip Case-stories 💗♾️

ImagineerShip was created by Torben Valsted, a former Imagineer at Fortune 500 companies. ImagineerShip e.g. draws inspiration from Nike’s early success, where a culture of bonding and innovation was fostered by a commitment to consumers and a diverse team of Imagineers.

The ImagineerShip Core Story 💗♾️

ImagineerShip’s unified business framework, helps organizations build strong consumer bonds in the ShopperVerse. It emphasizes agile connectivity, personalized experiences, and bondability in a practically applicable way.

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Your ImagineerShip Home - Become an Imagineer 💗

Join the ImagineerShip community and become an Imagineer capable of fostering deep connections with consumers.

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The Infinite Bonding Game: A Logo That Speaks to the Soul 💗

ImagineerShip’s logo, an infinity symbol intertwined with a DNA helix, symbolizes the power of human connections and the belief that bonding is the new branding. It's a call to action for Imagineers to create meaningful connections and co-create a better future.

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Bonding is the New Branding! 💗

Bonding is the New Branding and bonds are grown through unified Sensing, Thinking, and Feeling. With over 35 years of experience, ImagineerShip helps businesses grow by fostering authentic connections and trust-driven leadership.

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ImagineerShip

From Personalization to Personal 💗

Traditional personalization, based on segmentation, often fails to create genuine one-to-one connections with consumers. ImagineerShip advocates for a shift from personalization to being truly personal, leveraging AI to understand and engage with each individual consumer.