Are YOU Ready to Compete in the ShopperVerse of Today and Tomorrow? 💗

How do You Score Against ImagineerShip Powered Companies?

In a world of rapid change, companies must adapt to the iConsumer Zapper ShopperVerse paradigm or risk becoming obsolete. ImagineerShip companies lead by mastering Consumer-Sensing Game Mastery, scoring a perfect 10 in their approach to consumer engagement. To gauge whether your company can compete, ask whether consumers would miss you if you disappeared, if your branding truly resonates, and if you provide a consistent, personalized 360 experience. Most companies struggle to achieve a high score, but those who aim to be an ImagineerShip "perfect 10" have the opportunity to lead in the infinite game of business.

We live in a rapidly changing world where smaller or bigger paradigms shift at a challenging pace. As the world around us changes, the bigger risk is not to face the risk of change. The universal iConsumer Zapper ShopperVerse paradigm shapes the foundation for how companies need to engage with consumers into the future. Companies which don’t catch up with this fundamental change, will either fall behind or be rendered obsolete.

ImagineerShip companies understand the call for change, and they will lead from the front as they become proficient at playing with Consumer-Sensing Game Mastery. Highly developed ImagineerShip companies score a perfect 10 on the ImagineerShip game-play test. Answer the below questions to realize whether your company is geared to play against ImagineerShip companies in the iConsumer Zapper ShopperVerse:

o  Would consumers miss your company if it stopped working tomorrow (what would they miss and why?)?

o  Do consumers recognize your strategy in their experience with your company (what do they recognize?)?

o  Are branding investments translating into consumer mind space mirroring your positioning (how do consumers perceive you?)?

o  Do you connect with consumers in a timely and personal manner powered by understanding them intuitively through insights (how do they feel their voice is heard?)?

o  Is the consumer journey with your company through the ShopperVerse  a consistent "good vibe" 360 personal experience (which story do they experience?)?

o  When consumers interact with your organization, do they feel that you are bondable and want to bond with them in a personal interactive conversation (how is this feeling expressed?)?

o  Is your business approach "siloed" or is it unified in cultivating bonds with the ShopperVerse iConsumer Zappers of today and tomorrow (how does it show?)?

o  Do consumers feel the collectively best your organization has to give in every interaction and is every engagement consistent to your values and principles (how do they feel it?)?

o  Are consumers perceiving you as a company at the forefront of your business leading with innovation in products, services and experiences (innovation-level they experience 1-10?)?

o  Can consumers engage  with your brand seamlessly in a digitally connected way along their full ShopperVerse journey (how do experiences allow them to connect?)?

How you rate yourself on internal parameters doesn’t make a real difference before it’s felt by your consumers. The ImagineerShip game-play test is therefore designed to look at your business from an outside-in consumer perspective. How did you score? If you are in doubt whether you pass or not on a question, try to answer the questions in parenthesis…passing just might prove harder than you instinctively think.

Most companies of today are not geared for playing the game against ImagineerShip competitors. In fact, most companies are struggling with achieving a score of above 3, but the question is for how long. If you want to catch up with the current state of competition, do the same…if you want to get in front, do it differently…become an ImagineerShip “perfect 10” company. The opportunity to lead the infinite game of business has never been bigger – implement ImagineerShip to play it to your advantage! 💗