AI is Not the Solution. It’s the Means to an ImagineerShip Solution 💗

Make Technology Work for Your Strategy. Don’t Let Technology Dictate Your Consumer Experience.

In the pursuit of business success, it's easy to get caught up in the latest trends and lose sight of what truly matters: cultivating good ViiBE bonds. These bonds are formed through consistent, intuitive, and personalized 360 experiences that connect with consumers on a deep level. ImagineerShip emphasizes that good ViiBE doesn't stem from trendy, buzz-driven efforts but from a coherent strategy that integrates consumer intuition into every interaction. While technology and AI can enhance these experiences, they must serve the primary goal of nurturing consumer bonds. Companies that prioritize consumer experience over technology will thrive in the infinite game of business, while those that don't risk becoming obsolete.

Business buzz or business loss?

As human beings, we tend to get so obsessed with the latest buzz and hype, that we lose focus on what truly matters. We start to believe that business is so many different things, that we miss out on the one thing it really is: “good ViiBE bonds”. When we cultivate good ViiBE in every engagement, we cultivate stronger bonds and business growth follows as a natural byproduct.

Good ViiBE doesn’t happen from an accidental compilation of buzz-driven experiences. Good ViiBE is generated from a consistent 360 experience story told in every engagement between company and consumers. The story is told through the 7 core strategies (S7RA7 – see separate article), which intelligently connect the shopping intuition of consumers with the intuition integrated in every part of the 360 experience. Consumer intuition translates into the intuition decision-makers intelligently apply to excite consumers and cultivate bonds in a natural way. It’s been said that great customer service is to understand consumer needs in advance and care for them with grace…that’s the power of intelligent intuition.     

Understanding of consumer intuition drives Good ViiBE powered by AI/Tech

Consequently, it’s the understanding of consumer intuition which feeds the 7 core strategies, which in turn conducts the orchestration of the 360 experience. It’s essential that the 360 experience reflects consumer intuition at a level as close to the needs of the individual consumer as possible. The 7 core strategies must seamlessly connect the entire ShopperVerse around a personal 360 experience story creating good ViiBE. This is the FOUNDATION of how companies successfully interact with consumers and cultivate strong long-term bonds. Technology and AI are useful tools to power the 360 experience, but they are not a solution in themselves…they are a means to a solution.

Not convinced? Think about the last time you encountered an AI-driven customer service bot over the phone or on a website. Did it make you feel excited about the service and experience in a way you felt like building a long-term bond with the company? Most likely, it was closer to make you feel like ending any relation and take your business elsewhere. Now try to think about how the same experience had looked like if it had been based in your needs and how you would like to be taken care of…quite different, right? Companies which fail to put consumer experience first and technology second, will fail to win in the infinite game of business and will one day be rendered obsolete.

ImagineerShip companies always focus on the 360 good ViiBE consumer experience and use technology/AI intelligently as a means to that solution…ImagineerShip brings meaning and direction to technology/AI. 💗