9: The Fast-Fashion Assortment Acceleration Case 💗♾️
A leading fast-fashion brand achieved €220 million in markdown savings within three months using ImagineerShip principles. The transformation involved aligning assortments with consumer preferences, optimizing product selection, and enhancing the shopping experience.
Growing Good ViiBE Assortment Engagement, Growing Profitability with €220m in Markdown Savings
Listening to the Consumer Voice to Right-Size Assortments for Profitability
For a leading €5 billion fast-fashion brand, ImagineerShip principles delivered €220 million in savings within just three months. This transformation was powered by a combination of advanced MindSights methodologies—including the 9boX, 4boX, and coverage curve—and a focus on aligning assortments with the consumer voice. By reducing markdowns, refining assortments, and enhancing the shopping experience, the initiative significantly improved both profitability and consumer satisfaction.