8: The Nike Actionable MindSights ANSWERS Case 💗♾️
Nike Direct EMEA faced a challenge of data overload and lack of insights, leading to the Breaking20 initiative. This initiative transformed data management with the Answers platform, saving 70,000 hours annually and fostering a culture of consumer-centric decision-making.
Growing Good ViiBE MindSights, Growing Collective Subconscious Genius and Repurposing 70k FTE Hours
Mind Transformation Powering a "Deciding with Insights" Culture Closer to Consumers
Nike Direct EMEA faced a critical challenge: teams were drowning in data but starving for insights. With over 255 recurring reports consuming 50,000+ hours annually, only 17% of that time was spent extracting actionable insights. Enter the Breaking20 initiative, which transformed this chaos into 13 fully automated, interactive dashboards under the “Answers” platform. This streamlined approach saved over 70,000 hours annually, revolutionized decision-making, and fostered a culture of consumer-centric, insight-driven actions.
Oran Cohen who was key to driving ANSWERS talking about the benefits