7: The Nike Direct-to-Consumer BreakOut Case 💗♾️
Nike Direct in Europe implemented the BreakOut initiative to improve store performance across its fleet of 750+ stores. BreakOut identified opportunities for revenue growth and enhanced shopper experiences, leading to an annual revenue uplift of €150-200 million.
Growing Good ViiBE Understanding, Growing €150-200m Annual Revenue Uplift
Driver-Based Approach to Improve Consumer Bonding Across a Fleet of Stores
Nike Direct in Europe faced a challenge: how to simplify overwhelming volumes of KPIs and metrics into actionable insights for improving performance across a diverse fleet of 750+ stores. The BreakOut initiative revolutionized this process by introducing two powerful KPIs—shopper flow (traffic per square meter) and shopper spend (revenue per shopper). This intuitive framework empowered teams to identify opportunities and act decisively, unlocking an annual revenue uplift of €150-200 million. BreakOut became a case study in how simplifying insights can drive transformative outcomes.
