6: The Nike Direct-to-Consumer Partner Store Case 💗♾️
Nike initiative that drove consumer-centric strategies across 7,500 stores, resulting in an 18% revenue growth and 4ppt margin increase. The initiative, based on consumer insights and a unified brand experience, fostered global connections and collaboration among teams.
Growing Good ViiBE Commerciality, Growing 18% Revenue Uplift & 4ppt Margin Increase
Consumer Voice Driving Commerciality and Global Bond Cultivation
As part of Nike’s global NSP (Nike Stores Partnered) team, Torben led a groundbreaking initiative to drive consumer-centric strategies across a fleet of over 7,500 stores worldwide, generating $8-9 billion in annual revenue. By leveraging powerful insights from consumer data, the team achieved an 18% annual revenue growth alongside a 4ppt margin increase. This transformation highlighted how a synchronized approach to sensing, thinking, and feeling can create cohesive consumer experiences and foster global connections.
