5: The Nike Assortment Connect Case 💗♾️
Nike’s introduction of the 9boX methodology, which categorized products based on performance and strategic roles, revolutionized the approach to assortments. This consumer-centric strategy led to a 15% revenue uplift, a 36% reduction in inventory, and a more streamlined shopping experience.
Growing Good ViiBE Assortment Freshness, Growing 15% Revenue Uplift with 36% Reduced Inventory
Optimizing Assortments as a Key Lever for Cultivating Consumer Bonds
When Torben assumed the role of Regional Director for Business and Assortment Planning in Central and Eastern Europe (CEE), Nike’s assortment planning faced significant challenges. Excess inventory, prolonged markdown periods, and a disconnect between consumer preferences and product availability hindered profitability and growth. Under his leadership, the team revolutionized assortment planning, reducing inventory by over 30% while achieving a 15% annual revenue uplift. By placing consumer preferences at the heart of decision-making, the initiative demonstrated how assortments can serve as a strategic lever for cultivating consumer bonds.
