11: The ii Assortment MindSight Case 💗♾️

A leading department store brand used ImagineerShip principles to transform assortment planning, leveraging tools like 9boX and winners/losers analysis to identify high-value products and align with consumer demand.

Torben Valsted

Dec 16, 2024 • 3 min read

ii Assortment Management is the world's most powerful approach to connect assortments with consumers

Growing Good ViiBE Assortment Focus, Growing Future Growth Potential

Orchestrating the Full Department Store Assortment to the Tune of Consumer Voice

For a leading department store brand, ImagineerShip principles enabled a rapid transformation of assortment planning. By leveraging tools like 9boX, 4boX, and winners/losers analysis, the team implemented strategies in just three weeks—a process that typically spanned over a year. The result? A paradigm shift in efficiency, alignment, and consumer bond cultivation, proving that actionable insights can drive transformative change at scale.