10: The Fast-Fashion Store Concept Case 💗♾️
A fast-fashion brand collaborated to revolutionize their store concept design, focusing on a consumer-driven shopping experience. The new concept, informed by shopper insights and designed to create emotional connections, resulted in a 26% revenue uplift in test stores.
Growing Good ViiBE ViiBEpoint Journey, Growing 26% Revenue Uplift
Future Store Concept Designed to the Tune of Cultivating Consumer Bonds
Building on the success of an assortment acceleration initiative, Torben collaborated with a €5 billion fast-fashion brand to revolutionize their store concept design. This project centered on creating a future-forward shopping experience that was entirely consumer-driven. Grounded in the shopper journey and guided by methodologies like StoreDNA shopper tracking, 9boX, and ShopperMap, the new concept delivered a 26% revenue uplift in test stores, showcasing the power of aligning retail experiences with the consumer voice.